![]() ![]() Longer-term goals include developing Bogen’s international business strategy, developing a brand strategy for the Bogen-owned professional audio brand, Apogee Sound, and developing company-wide practices for delivering the best possible customer experience. ![]() My short-term professional goals include successfully launching a new pure IP duplex communications platform called Nyquist, growing top line revenue, and increasing brand value for Bogen. SCN: What are your short- and long-term goals?ĬP: Working in a small company requires one to focus on many different and competing priorities at once. LG helped me see all that is possible with best-in-class practices, strong channel strategy, and brand value. With Altec, I developed the “all hands on deck” spirit found in smaller companies and demonstrated the ability to get involved with and learn many different aspects of the company’s success. I recently worked for LG Electronics, developing channel strategy pricing, promotion, and trade contracts for the large dealer networks, selling to major retailers, resellers, and integrators. We sold audio products into the consumer electronics market and also designed, developed, and sold integrated audio solutions to businesses, such as Dell, HP, IBM, and Gateway. During my early career with Altec Lansing, I held many positions in sales, marketing, and product management, all of which focused on customer needs. SCN: How has your background prepared you for this role?ĬP: My entire career has been spent working for audio companies selling in the consumer and commercial electronics industry. SCN: How long have you been at this position?
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